A cookie is a small text file that is placed on your hard disk when you access our Website. Cookies cannot run programs or deliver viruses to your computer. Cookies are uniquely assigned to your browser and can only be read by a web server in the domain that issued the cookie. No personal information is stored in cookies.
One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you purchase a product from us, personalize a web page, or navigate within a website, a cookie helps the website to recall your specific information on subsequent visits. Hence, this simplifies the process of delivering relevant content and eases website navigation by providing and saving your preferences and login information, as well as providing personalized functionality.
In addition to cookies, we may also use electronic images that are sometimes referred to as pixel tags, web beacons, or single-pixel GIFs. These images allow GECAS to count users who have visited certain pages and to deliver co-branded services. GECAS may also include these images in promotional e-mail messages or newsletters in order to determine whether messages have been opened and acted upon.
Some of these images may be placed by third-party service providers to help determine the effectiveness of our advertising campaigns or email communications. These images may be used by these service providers to place a persistent cookie on your computer or device. This allows the service provider to recognize your computer or device each time you visit certain pages or emails and compile anonymous information in relation to those page views, which in turn enables us and our service providers to learn which advertisements and emails bring you to our Website and how you use our Website. GECAS prohibits these images from being used to collect or access your personal information.
Some of your activity on our Website is conducted through Google Analytics. You may review Google Analytics’ privacy policies here: https://support.google.com/analytics#topic=1008008. We may also use other providers for analytical data regarding our Website from time to time. Additionally, GECAS reserves the right to engage in other activities, such as sharing aggregated site statistics with third-parties or permitting other companies to place cookies through our Website, in order to deliver the best possible experience to you.